// Author
Gustavs Ērkšķis-Kreicbergs
Growth Lead
FOTO
// About me
Technical, but business-minded
I started my career as a developer, but quickly realized that technical solutions without business context are just code. Today I lead the growth team at SerpCtrl.
I work with e-commerce, fintech, and iGaming companies. I have no patience for vanity metrics and prefer data-backed decisions.
// Experience
Professional path
2023 –
Growth Lead
SerpCtrl
2019 – 2023
Senior Developer
Fintech Solutions
2015 – 2019
Full-stack Developer
E-komercijas aģentūra
2010 – 2015
Developer
Dažādi projekti
// Certificates
Validated expertise
2024
Google Analytics 4
2024
Google Ads
2023
AWS Solutions Architect
Amazon
2023
Meta Blueprint
Meta
// Portfolio
Selected work
FINTECH
Banking data platform
Server-side analytics platform for 500K+ customers.
+47% conversion
E-KOMERCIJA
Largest store in the Baltics
Core Web Vitals optimization from 35 to 92.
€1.2M additional revenue
// Posts
Author posts
// Testimonials
What clients say
“Gustavs brought technical clarity into a business dispute. We finally know where the budget goes.”
“His analytics work saved us €200K per year.”
// Coffee time