Marketing
A/B testēšana
Comparing two variants.
// What it is
Split your visitors into two groups. One sees version A, the other B. You watch which one wins.
// Why your business should care
A 2% conversion lift on a site doing €50k/month is a thousand extra. Multiply by 12.
// Common myth
"We already know what works." You don't. The winner is almost always the version that looked worse at first glance.
Verdict:
Without tests, you're just guessing.