SEO
E-E-A-T
Experience, Expertise, Authority, Trust. Google's content quality benchmark.
// What it is
Google's framework for judging whether an article was written by someone who actually knows what they're talking about.
// Why your business should care
Author profile, photo, LinkedIn, real examples. All of it lifts trust. Without it, you won't reach page one in medical or financial niches.
// Common myth
"We'll just write a lot of content." Fifty empty articles lose to five deep ones.
Verdict:
The foundation for sustainable SEO. Can't be faked.