Marketing
Retargeting
Showing ads to people who already visited your site.
// What it is
Someone visited a product page, didn't buy, then sees that same product on Facebook for the next week.
// Why your business should care
97% of first-time visitors don't buy. Without retargeting, you're paying for the same click again to drag them back.
// Common myth
"It's creepy." If you show the same ad 47 times, yes. Three times with an offer feels more like a polite reminder.
Verdict:
The highest ROI of any ad format. Just set a frequency cap.