SEO
Server-Side Tracking
Data collection through your server, not the user's browser.
// What it is
The browser sends to your server. Your server sends to Google and Facebook. No ad blocker in the middle.
// Why your business should care
AdBlock, Brave, and Safari ITP block 25–40% of classic tracking. Server-side bypasses them.
// Common myth
"We have Google Analytics, that's enough." GA4 quietly loses a third of your data. You don't notice because the missing visitors can't be measured.
Verdict:
Critical in 2026. Without it, your ad optimization runs on half the data.