Bez bullshit skaidrojumi
Digitālā vārdnīca
Tehnoloģiju un mārketinga termini, kas bieži tiek pārprastoti, pārmērīgi vienkāršoti vai vienkārši izmantoti kā modes vārdi. Mēs izskaidrojam, kas tie ir patiesībā un kāpēc jūsu biznesam tas ir svarīgi.
// Kas tas ir
A/B test splits visitors into two groups — one sees A, the other B.
// Kāpēc jūsu biznesam tas ir svarīgi
A small conversion improvement can mean hundreds of thousands in additional revenue.
// Populārs mīts
"We already know what works" — data beats intuition.
Verdikts: Mandatory tool.
// Kas tas ir
AWS is Amazon's cloud services ecosystem with 200+ services.
// Kāpēc jūsu biznesam tas ir svarīgi
On-demand scalability — pay only for what you use.
// Populārs mīts
"We'll just buy a server" — cloud is cheaper and more secure.
Verdikts: Industry standard.
// Kas tas ir
Backlinks are links from other sites to yours. Google treats them as 'votes'.
// Kāpēc jūsu biznesam tas ir svarīgi
One of the strongest SEO ranking factors. Quality > quantity.
// Populārs mīts
"We need 1000 backlinks" — 10 quality links give more than 10,000 spam ones.
Verdikts: Important factor, but quality is everything.
// Kas tas ir
CI automatically tests every code change. CD automatically deploys tested code to production.
// Kāpēc jūsu biznesam tas ir svarīgi
Fewer human errors, faster fixes.
// Populārs mīts
"Our developer just uploads files" — that works until they forget something.
Verdikts: Non-negotiable.
// Kas tas ir
Conversion rate = conversions / total visitors × 100%.
// Kāpēc jūsu biznesam tas ir svarīgi
Doubling conversion rate — often possible with UX improvements.
// Populārs mīts
"We need more traffic" — maybe you need better conversion.
Verdikts: One of the most important metrics.
// Kas tas ir
CPA calculates how much it costs to acquire one new customer through a specific channel.
// Kāpēc jūsu biznesam tas ir svarīgi
CPA alone is meaningless — must be compared to LTV.
Verdikts: Important, but always look at it alongside LTV.
// Kas tas ir
Core Web Vitals are three Google metrics: LCP, INP, and CLS.
// Kāpēc jūsu biznesam tas ir svarīgi
Poor Core Web Vitals = lower ranking + higher bounce rate.
// Populārs mīts
"Our page loads fast" — check PageSpeed Insights.
Verdikts: Critical ranking factor.
// Kas tas ir
Docker packages your application with all dependencies in a single container.
// Kāpēc jūsu biznesam tas ir svarīgi
Faster deployment, fewer bugs between environments.
Verdikts: Modern necessity.
// Kas tas ir
E-E-A-T is Google's quality evaluation framework.
// Kāpēc jūsu biznesam tas ir svarīgi
Author profiles, expert quotes, and real experience build trust in Google's eyes.
// Populārs mīts
"We'll just write lots of content" — content without expertise is empty calories.
Verdikts: Foundation for sustainable SEO.
// Kas tas ir
Headless CMS separates content from presentation. Content is delivered via API to any platform.
// Kāpēc jūsu biznesam tas ir svarīgi
If you need content on multiple platforms or full frontend design freedom.
// Populārs mīts
"We need WordPress" — maybe. But headless CMS + Next.js often gives better results.
Verdikts: Modern choice for content management.
// Kas tas ir
LTV calculates the total revenue one customer brings over their entire relationship.
// Kāpēc jūsu biznesam tas ir svarīgi
Without LTV you optimize for cheapest clicks, not most profitable customers.
// Populārs mīts
"Our CPA is too high" — compare it to LTV.
Verdikts: Critical for decision-making.
// Kas tas ir
Next.js is a full-stack React framework maintained by Vercel. It adds what React lacks: server-side rendering, static generation, routing.
// Kāpēc jūsu biznesam tas ir svarīgi
If SEO matters for your site, Next.js is almost mandatory. It ensures Google sees your content immediately.
// Populārs mīts
"We need a SPA" — clients often request SPAs thinking they're better. In reality, traditional SPAs are an SEO nightmare.
Verdikts: Our first choice for frontend projects.
// Kas tas ir
Organic traffic is people who find your site through Google's unpaid results.
// Kāpēc jūsu biznesam tas ir svarīgi
Cumulative asset. Ads stop when you stop paying. SEO keeps working.
// Populārs mīts
"SEO is free" — SEO isn't free, it's an investment with delayed returns.
Verdikts: Long-term growth engine.
// Kas tas ir
PHP is a server-side language that has existed since 1995. Modern PHP (8.x) is fast, typed, and has a serious ecosystem.
// Kāpēc jūsu biznesam tas ir svarīgi
Massive developer market, mature ecosystem, and proven stability.
// Populārs mīts
"PHP is outdated" — modern PHP 8.x is as fast as many newer languages.
Verdikts: Mature and reliable. With Symfony — enterprise-grade.
// Kas tas ir
PostgreSQL is a relational database management system with 35+ years of history.
// Kāpēc jūsu biznesam tas ir svarīgi
Free, reliable, and capable of handling terabytes of data.
Verdikts: Gold standard for relational databases.
// Kas tas ir
React is an open-source JavaScript library created by Meta (Facebook) for building interactive user interfaces from reusable components.
// Kāpēc jūsu biznesam tas ir svarīgi
React is the world's most popular frontend technology with a massive developer community. Faster development, easier hiring.
// Populārs mīts
"We need React" — often requested as a buzzword without understanding that React itself is just a library.
Verdikts: The standard. If you're building a modern web app, React is a safe choice.
// Kas tas ir
Redis stores data in RAM, making it extremely fast.
// Kāpēc jūsu biznesam tas ir svarīgi
Prevents database overload. Faster site under load.
Verdikts: Mandatory for any high-load system.
// Kas tas ir
Retargeting shows targeted ads to people who visited your site.
// Kāpēc jūsu biznesam tas ir svarīgi
97% of first-time visitors don't buy. Retargeting conversions are 2-3x higher.
// Populārs mīts
"That's creepy" — done right, it's simply a reminder.
Verdikts: Highest ROI among ad formats.
// Kas tas ir
ROI = (Revenue - Cost) / Cost × 100%.
// Kāpēc jūsu biznesam tas ir svarīgi
If an agency can't show ROI — it can't prove its value.
// Populārs mīts
"We have high engagement" — but how much converts to money?
Verdikts: The only metric that ultimately matters.
// Kas tas ir
Schema Markup is a structured data format you add to your site so Google shows rich results.
// Kāpēc jūsu biznesam tas ir svarīgi
Rich results stand out and receive higher click-through rates.
Verdikts: Low investment, high return.
// Kas tas ir
Server-side tracking moves data collection to your server, where ad blockers don't exist.
// Kāpēc jūsu biznesam tas ir svarīgi
With ad blockers you lose 25-40% of data.
// Populārs mīts
"We have Google Analytics, that's enough" — GA4 loses a significant portion of data.
Verdikts: Critical in 2026.
// Kas tas ir
Symfony is a PHP framework emphasizing code quality, testability, and enterprise architecture.
// Kāpēc jūsu biznesam tas ir svarīgi
If a developer leaves, the next one will understand the project. Lower long-term maintenance costs.
// Populārs mīts
"Laravel is better" — Laravel is great for a quick MVP. But Symfony is for scalability.
Verdikts: Our backend standard.
// Kas tas ir
Tailwind CSS lets you style elements directly in HTML/JSX using predefined utility classes.
// Kāpēc jūsu biznesam tas ir svarīgi
Faster development = lower costs. Consistent design across the project.
Verdikts: Very effective. Reduces frontend development time by ~30%.
// Kas tas ir
Technical debt arises when development chooses speed over quality.
// Kāpēc jūsu biznesam tas ir svarīgi
If developers say 'we can't add this feature because everything will break' — you have technical debt.
// Populārs mīts
"We'll fix it later" — later never comes.
Verdikts: Business risk. We actively prevent it.
// Kas tas ir
TypeScript is a JavaScript superset that adds static typing. Errors are caught during development, not in production.
// Kāpēc jūsu biznesam tas ir svarīgi
TypeScript reduces production bugs by 15-25%. Saves money long-term.
// Populārs mīts
"JavaScript is enough" — yes, until your project grows past 10,000 lines of code.
Verdikts: Mandatory for any serious project.
25 termini