Laima Ērkšķe-Kreicberga
CEO
// Our thoughts
Articles
2026-07-22
We Looked Inside Google’s GTM Container. Here’s What We Found.
7min
2026-07-16
Moved to Server-Side Tracking and Google Ads Attribution Got Worse? Here's Why
12min
2026-07-15
Meta Pixel Says One Thing, Ads Manager Another: Fixing Purchase Tracking With the Conversions API
12min
2026-07-14
Google Tag Gateway vs Server-Side GTM: Which One Do You Actually Need?
10min
2026-07-07
Her Job is to Prevent Me from Having to Examine This So Closely
7min
2026-07-02
Before You Worry About AEO/GEO - Check These 5 SEO Fundamentals
7min
2026-06-30
Iepirkumi.io: Weak AI, Lack of Unique Data, and Privacy Risks
15min
2026-06-18
Nobody Is Coming
26min
2026-06-15
Digital Media Planning for Small Businesses: Template and Tactics for 2026
8 min
2026-06-11
Content Crimes of a LinkedIn Growth Hacker
10 min
2026-06-09
How to Spot a Fake AI-Generated SEO Audit (And What to Do About It)
8min
2026-06-04
7 deadly sins of AI evangelists
7min
2026-06-03
$300 to Millions: The Math Behind the Vibe-Coding Reel-Bro Economy
28min
2026-06-01
Releasing Internal SEO Tooling: SerpControl Extension and Desktop Crawler
3min
2026-05-29
Anatomy: How GTM Becomes an Attack Vector (the sporton.lv Case)
8min
2026-05-22
"The Customer is Always Right" trap
7min
2026-05-15
Why did you pay thousands for SEO and get nothing in return?
5min
2026-05-12
Clario: A Forensic Case Study of a Scareware Lineage Wearing a Security UI
30min
2026-05-11
BabyLoveGrowth.ai: A Forensic Case Study in the 2026 AI-SEO Playbook
22min
Authors
Gustavs Ērkšķis-Kreicbergs
Growth Lead
Growth Lead
Pauls Špakovskis
Head of SEO
Head of SEO
SEO leader and product owner with a track record across iGaming, fintech, and eCommerce. Combines technical SEO depth with product management discipline, owning roadmaps, driving sprint delivery, and aligning cross-functional teams around measurable organic growth. Translates business goals into prioritised backlogs, writes the technical user stories, and builds scalable SEO systems through experimentation and automation
Artūrs Vīgants
Technical Lead