Laima Ērkšķe-Kreicberga
CEO
// Our thoughts
Articles
2026-06-04
7 deadly sins of AI evangelists
7min
2026-06-03
$300 to Millions: The Math Behind the Vibe-Coding Reel-Bro Economy
28min
2026-06-01
Releasing Internal SEO Tooling: SerpControl Extension and Desktop Crawler
3min
2026-05-29
Anatomy: How GTM Becomes an Attack Vector (the sporton.lv Case)
8min
2026-05-22
"The Customer is Always Right" trap
7min
2026-05-15
Why did you pay thousands for SEO and get nothing in return?
5min
2026-05-12
Clario: A Forensic Case Study of a Scareware Lineage Wearing a Security UI
30min
2026-05-11
BabyLoveGrowth.ai: A Forensic Case Study in the 2026 AI-SEO Playbook
22min
Authors
Gustavs Ērkšķis-Kreicbergs
Growth Lead
Growth Lead
Pauls Špakovskis
Head of SEO
Head of SEO
SEO leader and product owner with a track record across iGaming, fintech, and eCommerce. Combines technical SEO depth with product management discipline, owning roadmaps, driving sprint delivery, and aligning cross-functional teams around measurable organic growth. Translates business goals into prioritised backlogs, writes the technical user stories, and builds scalable SEO systems through experimentation and automation
Artūrs Vīgants
Technical Lead